Breaking the Mould

It's hard to create something a bit different.

People have expectations. If you don't meet their expectations, they think you've done it wrong.

If you shatter a paradigm, they think you're insane. Technically you are, especially if you consider sanity to be the socially accepted expectations and explanations of the world. If sanity is the consensus, and you do things against the grain of the consensus, then by defnition you are insane.

So you need to manage expectations carefully.

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