tag:blogger.com,1999:blog-2482451413021840738.post5931564112104398252..comments2024-03-28T13:20:08.709+11:00Comments on Observations of the Fox: A rethink on Crowdsourcing.Vulpinoidhttp://www.blogger.com/profile/04511600075328621953noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-2482451413021840738.post-46265678603058560422012-08-08T19:01:06.722+10:002012-08-08T19:01:06.722+10:00Thanks for sharing excellent informations. Your we...Thanks for sharing excellent informations. Your website is so cool. I’m impressed by the details that you have on this blog. It reveals how nicely you perceive this subject. Bookmarked this website page, will come back for extra articles.<br /><a href="http://www.suesse-werbung.de" rel="nofollow">werbeartikel werbemittel</a>Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-2482451413021840738.post-13150567511197330032012-08-08T01:56:51.612+10:002012-08-08T01:56:51.612+10:00One thing you could do is a hybrid of the ideas. O...One thing you could do is a hybrid of the ideas. Offer one or two books plus some promo items, plus a choice (down the line) of some other stuff...<br /><br />"Other stuff" would include more books, more promo stuff, maybe supplementals.<br /><br />This way, if they find the initial batch of books are sold, they can simply gain more. Or, if it's more useful to them, they have other options.<br /><br />This also shows a dedication to on-going support instead of just "here is a box of stuff, have fun".<br /><br />But, I'm not really familiar enough with retailers to say if this would be popular.<br />- AlexAlexander Davishttps://www.blogger.com/profile/02352666932245298378noreply@blogger.comtag:blogger.com,1999:blog-2482451413021840738.post-1142390491012651762012-08-08T00:49:40.188+10:002012-08-08T00:49:40.188+10:00Just knowing you have retailers in mind goes a lon...Just knowing you have retailers in mind goes a long way.<br /><br />A few things:<br /><br />* Including retailers in stretch goals goes a long way and avoids penalizing them.<br /><br />* Margin is key, but if you can't have margin, have some price flexibility. That's easy on a tarot deck. Even if you give me a 25% margin, I can mark it up, but not so on an RPG product, for example, where consumers are incredibly price conscious.<br /><br />We carry Cards Against Humanity despite there not being a retailer program. We buy them from Amazon at $25 and sell them for $35, because there's no risk. Customers come in looking for them after we run out and I explain how we get them, but they don't care. They want to get it from us. <br /><br />* Don't waste money on promotional items. Most retailers don't need the clutter. We've got something like 10,000 items in the store and limited space for that kind of stuff. <br /><br />DO include things that directly relate to the item. For example, a colorful box to hold the 6 copies of the game you're requesting I purchase, a book mark for your book, etc. a sheet of stickers to give out, a promo card, etc.<br /><br />These are the exact discussions we have with new publishers all the time. Kickstarter just makes everyone a new publisher.<br /><br />Finally, the distribution model your describe does not accurately reflect the game trade. Nowadays, distributors are very choosy on precisely what they'll buy from a publisher. They no longer carry full lines unless you're extremely top tier. They order light and are overly cautious. <br /><br />Most will not touch a Kickstarter project unless it goes ballistic, which means if you want into the distribution tier, you'll need a consolidator, a middle-middle man, like Impressions Marketing. This is a major reason why Kickstarter exists, as it's difficult to get fringe products into customer hands -- but retailer have that same problem.Gary Rayhttps://www.blogger.com/profile/11897166491600280320noreply@blogger.comtag:blogger.com,1999:blog-2482451413021840738.post-27112757446274211782012-08-07T19:17:15.754+10:002012-08-07T19:17:15.754+10:00The quick play set is a winner of an idea I think....The quick play set is a winner of an idea I think. My local not-so-F LGS has games nights that are all about mini playtests, and it's almost always the big boys that get this treatment. Just look at the ennies awards for 'free product' this year? Getting in your slightly smaller product in a way that allows players to give it a shot without the retailer having to commit to any kind of big numbers, and I've worked in a small games store, 3-4 can be pretty big for something untested, then I'm all for it.Anonymousnoreply@blogger.com